12 Creative Recruitment Campaign Ideas To Inspire You

A terrific recruitment project concept can considerably improve a brand name's appearance in the skill market. And the good news is that it doesn't always require an insane spending plan!

Now is the time to inject some creativity and enjoyable into your recruitment campaigns and shake up those boring, worn-out recruitment techniques that usually start with publishing on task boards (boring).

When your talent team begins producing initial, interesting project concepts that tie into and reinforce your overall recruitment strategy, employment you'll rapidly find how to bring in the very best and brightest candidates.

TL; DR - Key Takeaways

- Creative recruitment projects are all about establishing enjoyable and interesting ways to attract excellent prospects to your brand and make a larger influence on applicants.

Examples include recruitment by means of a dating app, using a mysterious code to break, hosting meet-ups, or employing the help of an immersive virtual trip.

- You can develop innovative concepts for your recruitment campaign by assessing the concerns your talent group has now, looking into how other business hook applicants, or conceptualizing brand-new ideas with your team.

- Three examples of organizations believing outside package consist of IKEA's 3D-printed meatball campaign, Volvo's S90 design automobile that interviews its own service technicians, and an actually fun one by Deloitte-a zombie recruitment video (yes, you can't lose out on that one, so continue reading).

- After releasing your campaign, develop abilities tests in a jiffy to screen and shortlist applications with Toggl Hire. Your skill group can select from our library of over 150 test templates to enhance and automate your working with process.

What is an innovative recruitment campaign?

Recruiters or skill acquisition teams that use initial recruitment campaign ideas, such as games, crack-the-code tests, AI recruitment bots, or video material, link straight with the hearts and minds of their target market.

How do you understand if your company is using creative concepts in your technique?

Well, has the skill group been utilizing the very same recruitment marketing technique for the last 10 years? (Oh dear, ideally not.) Why? Well, by following the very same conventional tactics that everyone else utilizes, there's no other way your brand will stick out in the crowd.

When business connect with candidates in a thoughtful, impactful way with their recruitment marketing, they're most likely to draw in the qualified individuals they're trying to find. Now, here's how your group can start doing things in a different way.

How do business think about creative recruitment campaigns?

It's not too complex. Let's walk through the actions for developing effective, original recruitment marketing.

Step 1: Identify your team's greatest blockers in getting leading talent.

Step 2: Next, brainstorm concepts or strategies to get rid of those obstacles. Here are some ideas:

- Get motivation from other business currently considering of package.
- Put yourself in the shoes of your target audience and think about ways to communicate with them in a design and tone that will appeal to them, such as an animated video.
- Reach out to colleagues to gather ideas from a varied group.
- Consider what your business values highly in its present employees.

Step 3: Bring all your concepts together and develop your recruitment campaign technique, including the channels you'll use to publish it, such as social media and your professions website.

Step 4: Review your project cost and ensure you have the budget you require, or adjust your plan appropriately (keeping in the great stuff your target market likes).

Step 5: Launch your campaign and hope your task advert and other project elements get widespread nationwide, global, (or perhaps viral!) attention.

Do we need to contract out specialized parts of our recruitment campaigns?

Possibly. We understand that not all business have the resources to pull off every aspect of an innovative task in-house. In that case, you might need to contract out particular components to an agency, such as:

- Designing social media or other digital advertisements
- Creating a video (that does not look like your nephew took your smart phone).
- Creating a complex game or nerdy equation as a recruitment test

Ok, now for the fun stuff.

To assist you win on this brand-new path, we have actually pulled together some genuinely ingenious recruiting ideas listed below. Companies that created some original or innovative attention grabbers to reel in excellent candidates.

12 creative and motivating recruiting project examples

Let's face it, many companies need a recruitment process transformation. Especially if they want to bring in young, competent candidates (and the company's employer brand is as interesting them as a 1970s motion picture).

The following companies (most of which you've likely become aware of) also required some fresh concepts for their recruitment marketing to jazz up their outdated image-and they all succeeded.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting adequate numbers of junior personnel for white-collar work environments.
Recruitment method: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, social networks, ads, recommendations.
Their most initial project idea was definitely their US zombie recruitment video-a Strolling Dead-themed recruitment ad that ran throughout the program's season ending. It may not have featured at any big global marketing celebration, however it sure got people talking. And that's what you want.

2. British Army - New Recruits Campaign

Problem: Recruiting soldiers for harmful professions like the army is becoming harder.
Recruitment strategy: Using pop-culture referrals to bring in a vast array of 'profiles'.
Tactics: TV adverts, social media, and other online platforms.
This project is distinct since it utilizes the concepts of good advertising or copywriting by attracting what is very important to its particular target audience-communicating about their worths and using their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving profession is presently extremely underestimated and employment is likewise experiencing a rapid increase in need post-pandemic.
Recruitment technique: Using psychological and aspirational messaging to attract people whose values line up with the business's function.
Tactics: Advertising campaign across TV, digital, print, radio, social, and direct-mail advertising.
Recruiting for a task that is generally extremely under-appreciated definitely needs some extra innovative juice. Home Instead chose to use the services of a professional agency for this project to revitalize their brand name and hook precisely the ideal type of individuals.

The firm developed incredibly emotive recruiting videos for this specific niche market, which 100% hit the mark with their "can't assist however care" target market.

4. IKEA Recruitment Campaign

Problem: IKEA isn't a tech profession destination, and filling tech and digital jobs was a tough job.
Recruitment strategy: Using a major technology pattern to sign up with the conversation and improve their awareness in the tech skill circles.
Tactics: An experimental recruitment campaign utilizing 3D-printed meatballs.
Now, this is a really initial campaign run by the Swedish furnishings maker IKEA. To draw in skill that thinks out of the box, they invited potential candidates for an interview over a dish of meatballs.

But not their standard Swedish meatballs ... these are 3D-printed meatballs, supporting their drive for more plant-based meals in their dining establishments.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting enormous labor lacks in hospitality post-Covid.
Recruitment strategy: Targeting jobless, underemployed, and ready-to-work prospects aiming to start their professions in hospitality by highlighting real-life examples of status seeking.
Tactics: National advertising campaign covering social media, digital screen ads, radio, and press protection.
These guys are assisting to fill a major pandemic-driven work gap. In the US alone, the Bureau of Labor Statistics shared this mind-blowing fact:

The industry has restored 6.9 million jobs because April 2020. Despite these gains, employment is 1.3 million lower than in February 2020.

Their campaign makes potential beginners knowledgeable about the huge variety of benefits available with a profession in hospitality and employment utilizes testimonials from present workers to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, meant trying to attract 1,000 new employees over 12 months.
Recruitment technique: Doubledown on promoting the 'work from anywhere' policy to attract tech talents who desire to work from another location.
Tactics: A physical recruitment drive in a top quality Van

This one's definitely another imaginative recruitment campaign that the company, Atlassian, launched recently. The 'AttlassiVan' drove around Australia on a month-long recruitment trip.

Their novel concept lined up well with their work-from-home policy that they were likewise 'driving home'. And ideally, their innovative thinking has helped them fulfill their Australian and global intake goals (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A prejudiced recruitment process and absence of gender diversity.
Recruitment strategy: Building a transgender and gender-diverse talent swimming pool.
Tactics: Updated recruitment procedure

This project hit at the heart of the continuous issue of gender equality in mining. Global mining giant BHP recently ran an effective, global-first (for BHP) initiative to assist lower hiring predispositions by refreshing their outdated recruitment processes.

8. EasyJet Recruitment Campaign

Problem: Remedying crew shortages post-Covid
Recruitment technique: Targeting an extremely specific skill sector - empty nesters and over-45's.
Tactics: Ad campaign

Now, this is another project that's considering of the box. After stumbling upon a fascinating market insight that "around 78% of British moms and dads aged 45 and over wish to take on a new challenge once their children fly the nest", EasyJet crafted a recruitment campaign targeting this specific talent swimming pool.

Filling the crew scarcities with candidates who are over 45, whose kids have actually finally flown the nest, and who are now looking for a brand-new career experience!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment strategy: Grabbing audience attention at a distinguished global motor program and establishing the brand name as an emerging hub for vehicle software engineering.
Tactics: Event PR

Now that's turning your typical recruitment campaign method on its head for sure! The group incorporated AI into the cars and truck's pedestrian speech technology and vehicle link system to test the social and technical skills of those who hopped in for an interview! Nooooice.

10. Toggl

Problem: Attracting superior passive prospects.
Recruitment strategy: Using an innovative, gamified approach to engage passive prospects & providing a complimentary present.
Tactics: Skills test was promoted on social networks platforms

Our sister business, Toggl Track, desired to work with an SEO supervisor and idea of a fun project that 'd be a win-win scenario for all. We developed a skills test difficulty and marketed it throughout social media, offering a free tee shirt to applicants who attained high scores.

Reaching passive prospects while spreading out the word about our brand name to other gifted employees worldwide-it does not improve than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to attract Millennials and Gen-Zers.
Recruitment technique: Activating a brand-new disruptive company brand name to attract graduates.
Tactics: Campus recruitment with an experiential VR trip, professions page overhaul, video series, redeveloping all in-store and campus recruiting visual possessions

Walmart's massive talent acquisition campaign was produced by Nexus and helped give the brand a much-needed facelift (considering that the merchant may not have actually been top of lots of prospects' favorite employer lists).

12. Lowe's Canada Recruitment Campaign

What is the campaign attempting to attain?

Problem: Attracting young recruits in the middle of a labor scarcity.
Recruitment technique: Using a growing interest among youths in home renovation and crafting an engaging worth proposition to set themselves apart from other companies.
Tactics: An exhibit, The Hall of Fail, that provides renovation stops working recreated as works of art, out-of-home, web, and social networks material

Intending to hire some 5,000 individuals in a year in the middle of extraordinary labor shortages, Lowe's Canada was facing the huge difficulty of attracting younger workers. Partnering with an imaginative firm, the brand name developed a recruitment project concentrating on opportunities for development and knowing within its network.

They have also found that 88% of Gen Z students desire to work for companies who provide access to training and development chances.

Training is a top priority for us, so we make certain to provide thorough training to everybody who joins our groups. Operating in one of our stores is a great opportunity for people to get understanding that will benefit them all their lives.

Inspired by this insight, the brand released a project and exhibition that constructs on the desire to learn by revealing compelling examples of remodelling failures that youths can avoid by working and learning at one of the brand name's stores. Each of the exhibitions had a QR code for applying straight for the numerous open positions.

Considering your next original recruitment project strategy?

We hope this list has got you buzzing about your next recruitment project and how you can match those ingenious business to approach prospects.

Whatever the role, from getting up the very best engineers to roping worldwide's biggest salesmen, employment your recruitment marketing efforts make sure to hit their hearts and minds if you use your imagination!

One easy way to add sparkle to your next recruitment campaign while making it enjoyable and engaging for you and possible applicants is to start with abilities tests. And, no, you don't need to create tests from scratch. Our test library is brimming with role-specific questions established by the experts.

Bid farewell to unsuitable prospects and the hours lost screening CVs. Create a complimentary Toggl Hire account today to see just how easy, fun, and reasonable hiring can be.

Juste likes investigating through writing. A copywriter by trade, she invested the last 10 years in startups, telling stories and structure marketing groups. She works at Toggl Hire and discusses how organizations can hire truly terrific individuals.