12 Creative Recruitment Campaign Ideas To Inspire You
A fantastic recruitment campaign concept can considerably enhance a brand's beauty in the talent market. And the great news is that it doesn't always require an insane budget!
Now is the time to inject some creativity and fun into your recruitment campaigns and shake up those dull, overused recruitment techniques that normally begin with posting on task boards (boring).
When your skill group starts creating original, appealing project concepts that tie into and reinforce your overall recruitment method, you'll rapidly discover how to bring in the best and brightest candidates.
TL; DR - Key Takeaways
- Creative recruitment projects are all about establishing enjoyable and appealing methods to attract good prospects to your brand and make a larger influence on candidates.
Examples include recruitment through a dating app, utilizing a mysterious code to crack, hosting meet-ups, or employing the aid of an immersive virtual trip.
- You can establish imaginative ideas for your recruitment project by evaluating the issues your talent group has now, investigating how other companies hook applicants, or conceptualizing originalities with your group.
- Three examples of companies believing outside the box include IKEA's 3D-printed meatball project, Volvo's S90 model car that interviews its own professionals, and a really enjoyable one by Deloitte-a zombie recruitment video (yes, you can't lose out on that one, so keep reading).
- After introducing your campaign, produce skills tests in a jiffy to screen and shortlist applications with Toggl Hire. Your talent group can select from our library of over 150 test design templates to streamline and automate your hiring procedure.
What is an innovative recruitment campaign?
Recruiters or talent acquisition teams that use initial recruitment project concepts, such as video games, crack-the-code tests, AI recruitment bots, employment or video content, link directly with the hearts and minds of their target market.
How do you know if your organization is utilizing imaginative ideas in your technique?
Well, has the skill group been utilizing the same recruitment marketing method for the last 10 years? (Oh dear, ideally not.) Why? Well, by following the exact same conventional tactics that everybody else utilizes, there's no chance your brand name will stand apart in the crowd.
When companies communicate with candidates in a thoughtful, impactful method with their recruitment marketing, they're more likely to bring in the certified individuals they're looking for. Now, employment here's how your team can start doing things in a different way.
How do business think about creative recruitment projects?
It's not too complex. Let's stroll through the actions for developing successful, original recruitment marketing.
Step 1: Identify your group's biggest blockers in getting top skill.
Step 2: Next, brainstorm concepts or techniques to conquer those challenges. Here are some ideas:
- Get motivation from other companies already considering of package.
- Put yourself in the shoes of your target audience and think of ways to communicate with them in a design and tone that will attract them, such as an animated video.
- Reach out to colleagues to collect ideas from a diverse group.
- Consider what your business values extremely in its existing workers.
Step 3: Bring all your concepts together and create your recruitment campaign method, including the channels you'll utilize to release it, such as social media and your professions site.
Step 4: Review your project cost and guarantee you have the budget plan you need, or adjust your strategy accordingly (keeping in the excellent things your target audience likes).
Step 5: Launch your campaign and hope your task advert and other project aspects get prevalent national, global, (or perhaps viral!) attention.
Do we require to contract out specialized elements of our recruitment projects?
Possibly. We know that not all business have the resources to manage every element of an imaginative project in-house. Because case, employment you may require to outsource specific elements to an agency, such as:
- Designing social media or other digital advertisements
- Creating a video (that does not look like your nephew took your cellphone).
- Creating a complex video game or nerdy equation as a recruitment test
Ok, now for the fun things.
To help you win on this new path, we have actually gathered some truly innovative recruiting concepts listed below. Companies that came up with some initial or innovative attention grabbers to draw in terrific prospects.
12 imaginative and motivating recruiting campaign examples
Let's face it, lots of organizations require a recruitment process transformation. Especially if they wish to attract young, qualified candidates (and the company's employer brand name is as interesting them as a 1970s motion picture).
The following business (many of which you've most likely heard of) likewise needed some fresh ideas for their recruitment marketing to jazz up their out-of-date image-and they all prospered.
1. Deloitte Graduate Recruitment Campaign
Problem: Recruiting enough of junior staff for white-collar offices.
Recruitment strategy: Graduate recruitment.
Tactics: employment Student academy, vac work, graduate programs, internships, social networks, advertisements, referrals.
Their most initial project idea was certainly their US zombie recruitment video-a Walking Dead-themed recruitment ad that ran throughout the show's season ending. It might not have included at any huge worldwide marketing celebration, but it sure got individuals talking. Which's what you desire.
2. British Army - New Recruits Campaign
Problem: Recruiting soldiers for hazardous professions like the army is ending up being more difficult.
Recruitment strategy: Using pop-culture referrals to attract a large variety of 'profiles'.
Tactics: TV adverts, social media, and other online platforms.
This project is unique due to the fact that it utilizes the concepts of great marketing or copywriting by interesting what is necessary to its specific target audience-communicating about their values and using their language.
3. Home Instead Recruitment Campaign
Problem: The caregiving occupation is presently highly undervalued and is also experiencing a quick increase in need post-pandemic.
Recruitment technique: Using psychological and aspirational messaging to draw in individuals whose values line up with the company's function.
Tactics: Advertising campaign throughout TV, digital, print, radio, social, and direct mail.
Recruiting for a task that is usually exceptionally under-appreciated certainly requires some extra imaginative juice. Home Instead decided to use the services of an expert firm for this project to refresh their brand name and hook exactly the ideal kind of individuals.
The company produced incredibly emotive recruiting videos for this niche market, which 100% hit the mark with their "can't assist however care" target market.
4. IKEA Recruitment Campaign
Problem: IKEA isn't a tech career destination, and filling tech and digital tasks was a tough task.
Recruitment strategy: Using a major employment technology pattern to sign up with the discussion and enhance their awareness in the tech talent circles.
Tactics: employment A speculative recruitment campaign using 3D-printed meatballs.
Now, this is a truly initial campaign run by the Swedish furnishings maker IKEA. To bring in talent that considers of the box, they invited possible prospects for an interview over a dish of meatballs.
But not their conventional Swedish meatballs ... these are 3D-printed meatballs, supporting their drive for more plant-based meals in their dining establishments.
5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign
Problem: Combatting enormous labor scarcities in hospitality post-Covid.
Recruitment strategy: Targeting out of work, underemployed, and ready-to-work candidates aiming to start their careers in hospitality by highlighting real-life examples of status seeking.
Tactics: National ad campaign covering social media, digital display advertisements, radio, and press coverage.
These guys are helping to fill a significant pandemic-driven employment gap. In the US alone, the Bureau of Labor Statistics shared this eye-opening fact:
The industry has actually gained back 6.9 million tasks since April 2020. Despite these gains, employment is 1.3 million lower than in February 2020.
Their project makes possible newcomers familiar with the vast range of benefits available with a career in hospitality and utilizes reviews from present staff members to bring home the message with real-life stories.
6. Atlassian Recruitment Campaign
Problem: Hiring at scale, which, in this case, implied attempting to attract 1,000 new staff members over 12 months.
Recruitment method: Doubledown on promoting the 'work from anywhere' policy to draw in tech talents who desire to work from another location.
Tactics: A physical recruitment drive in a branded Van
This one's absolutely another creative recruitment campaign that the software business, Atlassian, introduced recently. The 'AttlassiVan' drove around Australia on a month-long recruitment trip.
Their unique idea aligned well with their work-from-home policy that they were likewise 'driving home'. And hopefully, their innovative thinking has helped them meet their Australian and worldwide consumption objectives (from 9,000 to 25,000 by 2026).
7. BHP Recruitment Campaign
Problem: A biased recruitment process and lack of gender variety.
Recruitment strategy: Building a transgender and gender-diverse talent pool.
Tactics: Updated recruitment process
This project hit at the heart of the ongoing issue of gender equality in mining. Global mining giant BHP recently ran a successful, global-first (for BHP) effort to help lower working with predispositions by revitalizing their out-of-date recruitment procedures.
8. EasyJet Recruitment Campaign
Problem: Remedying team lacks post-Covid
Recruitment strategy: Targeting a very particular talent section - empty nesters and over-45's.
Tactics: Marketing campaign
Now, this is another project that's considering of package. After discovering a fascinating market insight that "around 78% of British moms and dads aged 45 and over want to handle a brand-new obstacle once their kids fly the nest", EasyJet crafted a recruitment campaign targeting this specific talent pool.
Filling the team scarcities with prospects who are over 45, whose kids have finally flown the nest, and who are now searching for a new career adventure!
9. Volvo Recruitment Campaign
Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment strategy: Grabbing audience attention at a distinguished global motor program and establishing the brand as an emerging hub for automobile software engineering.
Tactics: Event PR
Now that's turning your typical recruitment project method on its head for sure! The team included AI into the car's pedestrian speech innovation and vehicle link system to check the social and technical skills of those who hopped in for an interview! Nooooice.
10. Toggl
Problem: Attracting high-caliber passive candidates.
Recruitment technique: Using an innovative, gamified approach to engage passive candidates & providing a totally free gift.
Tactics: Skills test was advertised on social networks platforms
Our sis business, Toggl Track, wished to employ an SEO manager and idea of a fun project that 'd be a win-win situation for all. We produced a skills test difficulty and advertised it throughout social media, using a free tee shirt to candidates who accomplished high ratings.
Reaching passive candidates while spreading the word about our brand name to other gifted workers worldwide-it doesn't improve than that.
11. Walmart eCommerce Recruitment Campaign
Problem: Struggling to attract Millennials and Gen-Zers.
Recruitment technique: Activating a brand-new disruptive company brand to draw in graduates.
Tactics: Campus recruitment with an experiential VR trip, professions page overhaul, video series, redeveloping all in-store and school recruiting visual assets
Walmart's enormous talent acquisition campaign was produced by Nexus and assisted provide the brand a much-needed facelift (considering that the seller might not have been top of lots of candidates' preferred company lists).
12. Lowe's Canada Recruitment Campaign
What is the campaign attempting to accomplish?
Problem: Attracting young recruits in the middle of a labor shortage.
Recruitment method: Using a growing interest amongst youths in home renovation and crafting a compelling value proposal to set themselves apart from other companies.
Tactics: An exhibit, The Hall of Fail, that provides remodelling fails recreated as masterpieces, out-of-home, web, and social networks material
Intending to recruit some 5,000 individuals in a year amidst remarkable labor lacks, Lowe's Canada was dealing with the significant challenge of drawing in more youthful employees. Partnering with a creative company, the brand created a recruitment campaign focusing on opportunities for development and knowing within its network.
They have actually likewise discovered that 88% of Gen Z trainees wish to work for employers who offer them access to training and growth opportunities.
Training is a top priority for us, so we ensure to use thorough training to everybody who joins our teams. Working in one of our stores is a terrific chance for individuals to gain understanding that will benefit them all their lives.
Inspired by this insight, the brand released a campaign and exhibition that constructs on the desire to learn by revealing engaging examples of remodelling failures that youths can avoid by working and learning at one of the brand's stores. Each of the exhibits had a QR code for applying straight for the different employment opportunities.
Thinking about your next initial recruitment campaign strategy?
We hope this list has actually got you buzzing about your next recruitment project and how you can match those innovative companies to approach candidates.
Whatever the function, from grabbing up the very best engineers to roping worldwide's biggest salesmen, your recruitment marketing efforts make certain to strike their hearts and minds if you use your imagination!
One easy method to include shimmer to your next recruitment campaign while making it enjoyable and engaging for you and possible applicants is to start with skills tests. And, no, you do not have to create tests from scratch. Our test library is brimming with role-specific concerns established by the specialists.
Bid farewell to inappropriate prospects and the hours wasted screening CVs. Create a complimentary Toggl Hire account today to see simply how simple, fun, and fair hiring can be.
Juste enjoys examining through writing. A copywriter by trade, she invested the last 10 years in startups, telling stories and structure marketing teams. She operates at Toggl Hire and discusses how services can hire truly terrific individuals.
